Blonde Collection Permanent Hair Dye - Ammonia-Free, Long-Lasting Blonde VV Hair Color for Salon-Quality Results at Home | Perfect for Brunettes Wanting Lighter Shades & Touch-Ups Between Salon Visits

Blonde Collection brings a new dimension to hair, whether you're looking to create a natural blonde or a sleek ash shade with up to 5 levels of bleaching. 

Formulated with ME+ technology to reduce the risk of allergies. 

High concentration of dyes with up to 25% less fading compared to the competition on the market. 

Shine increased by up to 136% compared to untreated hair. 

Ammonia-based formula for maximum performance. 

Free of PPD, sulfates, parabens, resorcinol, MIT and minerals.

Dosage: 1:2